Such ads can only be shown with users' consent.
European regulators have announced that Meta will be able to show its users ads based on users' personal data only with their consent. This was reported by Reuters with reference to a source familiar with the decision of the regulators.
Irish data protection agency, which oversees the activities of Meta, as its European office is located in Dublin, was given a month to make a decision in accordance with the mandatory decision of the European Data Protection Board. According to sources in the agency, the regulator may impose a fine on the company.
Also read: Meta lays off 11,000 employees
The Irish case against Meta was initiated in response to a complaint by an Austrian activist regarding the protection of Max's privacy Schrems in 2018.
Instead of having a yes/no option for personalized ads, they just moved the consent clause to the terms and conditions. It's not only unfair, it's clearly illegal,” Schrems said in a statement.
He said the new ruling means that Meta must stipulate that users should be able to use versions of apps they don't use. personal data for advertising. However, the company will still be able to use non-personalized data for advertisements or require permission to use it.
Related video
Recall that Google previously agreed to settle a dispute with 40 states to end investigations into how it tracks location. users. The company agreed to pay $391.5 million.
